"Change My Story" HIV Prevention Campaign
We partnered with Clear Channel Communications, Inc. and the AIDs Foundation of Chicago on this campaign which resulted in over 450 being tested for HIV and positively identified individuals being connected to primary care services. Grammy Nominated and renowned artists lent their voices to public service announcements (PSAs) that aired on radio stations, in Chicago, to several million individuals. “Say Yes to the Test” tapped the power of radio and engaged seven Clear Channel Chicago stations: 107.5 WGCI-FM, 103.5 KISS-FM, V103, Inspiration 1390 AM, 95.5 El Patrón, 97.5 ESPN Deportes, and 93.9 My FM. The PSAs aired in Spanish on El Patrón and ESPN Deportes.